All forms of engagement: comments, shares, and likes are produced solely on the platform.įor businesses, the insert link function to stories allows brands to establish sales/marketing activities straight from the app itself-solidifying Instagram as a profitable acquisition channel. By doing so, Instagram can maximize the engagement level of their core user base within the app. Instagram likely wants to restrict users from exiting their platform. Why Would Instagram Impose Such Restrictions? There might be some limitations depending on which provider you use, such as how many active links you can have at a time, but it allows you to share multiple clickable links while still only having one link in your bio. If you have multiple links to share, either through stories or posts, there are workarounds! You’ve probably come across posts where the page owner redirects you to their bio via a ‘Link in Bio’ caption-maybe you’ve even seen it on the Smallpdf profile! They also don’t allow clickable links at all in post captions or comments, so any link that you share on your feed is plain text and your audience is required to copy and paste-which is also made near-impossible and might deter people from going to the URL. Similarly to stories, you can only include one link in your bio section. The main limitation to links in Instagram is that you can only add one link to each story, so if you want to share multiple links this way, you also have to share multiple stories.Īside from this, there are link limitations across the entire platform. Unfortunately, it’s not possible to personalize the color fully, but there are four variations to choose from by tapping through. So, instead of the full website domain, you can display text that’s more personalized, catchy, or relevant-whatever you want!Īfter you create the desired text and hyperlink, you can change the color of the link sticker. If you want to display a word or phrase to draw in your audience, you can alter the sticker text after adding the URL.

There are a couple of changes that you can make to your Insta links.

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